Tune in to this Advanced Television webinar presented by Anevia, a world leader in OTT technology:

Ad Insertion was devised for cable-TV but has come of age with the rise of programmatic advertising on Internet. Today, Dynamic Ad Insertion (DAI) is a hot topic in OTT where the aim of targeting is the same, but the technical architecture that enables DAI is completely different. Co-founder and CTO Damien Lucas will demystify OTT Dynamic Ad Insertion, which has many flavours, but always four basic ingredients:

  • Ad enabling
  • Ad stitching
  • Ad bidding
  • Ad reporting

Orchestrating and optimising these elements is what delivers efficient, effective and monetisable DAI.

If you are an OTT service provider: telco, cable, broadcaster, pay-TV, this webinar contains valuable learning for you. Approximately fifty minutes including detailed presentation and curated Q&A.

Presenters

Lucas_Damien

Damien Lucas

 

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