Tune in to this Advanced Television webinar presented by Anevia, a world leader in OTT technology:
Ad Insertion was devised for cable-TV but has come of age with the rise of programmatic advertising on Internet. Today, Dynamic Ad Insertion (DAI) is a hot topic in OTT where the aim of targeting is the same, but the technical architecture that enables DAI is completely different. Co-founder and CTO Damien Lucas will demystify OTT Dynamic Ad Insertion, which has many flavours, but always four basic ingredients:
- Ad enabling
- Ad stitching
- Ad bidding
- Ad reporting
Orchestrating and optimising these elements is what delivers efficient, effective and monetisable DAI.
If you are an OTT service provider: telco, cable, broadcaster, pay-TV, this webinar contains valuable learning for you. Approximately fifty minutes including detailed presentation and curated Q&A.