The General Data Protection Regulations, GDPR, come into force in just 12 months’ time.
What impact will this comprehensive shake-up of the legislation have on your business?
- How would vehicle sales be affected if you could not contact potential customers to let them know about special deals and promotions?
- How would your service business be affected if you were no longer able to send reminders to customers?
- What is the administrative burden of the new requirements for storage and maintenance of customer data held by your business?
- And what about the effect on the bottom line of a fine of up to £15m, or 4% of revenue (whichever is the greater) for non-compliance?
To ensure ‘business as usual’, you need to take steps now to ensure that your business is compliant come May 2018.
The first of these steps is to tune in to our Introduction to GDPR live broadcast. In it, Al Clarke will be talking to Stewart Niblock, CEO of Autotorq, one of Europe’s leading providers of digital marketing for the automotive industry, and Iain Larkins, founder and director of Radius Law and an expert in the new regulations. Together they will:
- Explore what GDPR actually is
- Examine the timeline for implementation and highlight major milestones
- Consider the penalties of breaching the new laws
- Discuss which departments in the business are impacted
Future broadcasts will look at separate elements of the regulations in more detail and will be accompanied by regular exclusive content in our publications Auto Retail Bulletin and Auto Retail Profit.
founder and director, Radius LawView presenter info
Prior to establishing Radius, Iain was the Chief Legal and Compliance Officer for the Mercedes-Benz UK Group. In this role he had responsibility for all aspects of the business and had the direct responsibility for a number of high profile projects including the reorganisation of the franchise network, the establishment of their own retail business and regulatory investigations, including a competition law investigation between 2010 to 2013.
CEO, AutotorqView presenter info
Stewart has held executive roles across multiple sectors, usually driving change and disruption by creating alternative business models, and using real time data to drive decision making and customer engagement. Previously, Stewart advised major corporates and successful entrepreneurs on strategy, incubation and disruptive business models, as well as driving the execution. Sector experience includes, aviation, automotive, retail, travel & leisure as well as mentoring several Social Entrepreneurs for the Young Foundation and working with the Oxford Said Business School Executive MBA programme.
Programme Chairman, Auto Retail NetworkView presenter info
Al has held senior executive roles with Ferrari, Maserati and the SMMT. Al started his career as a journalist and presenter with a decade working for the BBC and in commercial radio. He has a particular interest in the application of digital technology and connected car services in the automotive industry and regularly speaks at, and chairs events on, these issues.